Anyone with email has received some sort of email marketing campaign at some point. Marketing with email is a good way to send content to your customers while also engaging potential customers.
Make your emails personal to help attract consumers. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Do not send out unsolicited email. Your emails could be marked as spam by people who are not interested in receiving them. This is very bad for your business’s reputation and might even get your IP address blocked by some ISPs.
Do not annoy your subscribers with headlines such as “Buy now”! They will know that you only care about selling services and products, but build a solid relationship and stay professional. They will appreciate your efforts and may even purchase something from you.
Be certain to only send your messages to those you actually know. Mailing recipients who are unfamiliar with you or your product may come across as spam. They will question whether they know who you are and if what you are offering matters to them. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
Educate yourself about email marketing. You will find many books or websites. You may also be able to find workshops in your area to help you learn more about marketing via email.
Test variations of what you want to use on your subject line via A/B testing. This provides a simple way of seeing which subject lines are successful and which ones were simply ignored.
Test out variations of what you want to use on your subject line by using A/B testing. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Always obtain permission before you begin contacting via email. Unwanted emails are normally seen as spams and they will simply ignore these emails. You may also violate your ISP’s policies by sending mass emails to customers who do not chosen to receive them.
Avoid sending your marketing with email messages too close to major holidays. People are likely to be away from their computer reading emails. There are always going to be exceptions to this rule. These may include emails concerning Black Friday deals or other specific events.
Stay consistent. Be consistent in your emails, using the same colors, and always including the company logo. Use a readable font as well. People will eventually recognize your layout and know right away that you are the sender. You should always have a goal of becoming familiar to your customers, especially when you are using an email marketing campaign.
Your email communications should contain calls to action. Your customers should be persuaded to do something by you simply telling them in your emails. Make sure that any links you have are obvious and give simple instructions for how to use them. You can include your links at the top and the bottom of a message.
Make your emails more personal. You can do much more than merely using the recipient’s name on a standardized message. Use every scrap of information you have on each subscriber.
Be sure to get permission prior to contacting any consumer through email. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Your marketing with email emails should be kept short. This shows that you value the time your readers. It will also make it more probable for readers to read through the message in its entirety.
Use “Alt” tags for images you use in email. Alt tags will replace any picture that are not able to load.
Do not send more than 1 email a week to your subscriber base. Your readers most likely are busy and probably have many messages daily. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Never email someone without getting their permission first! When you email customers (or potential customers) unsolicited, you run the risk of being reported as a spammer, and your emails will probably head straight into the trash. If you get reported as a spammer, they will start to opt out and perhaps even report you to their ISP.
You can get your customers by sending them an email and including a coupon for future purchases. Add a link in your email that includes what will happen if they follow it for more information. End the email on a very positive note by telling them how much money they can save when they check out your coupons.
Minimize your use of graphics in your emails to customers. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Always include brand colors and branding materials.
This makes it easier for someone else to double check whether or not they’d like mail from you. It may seem odd, but giving customers options can help you avoid misuse claims that you would have to deal with later.
There is no excuse for not getting permission, before sending emails to customers. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. There is also the chance that particular Internet service providers will block you, which could seriously damage your business.
Use all of the information provided to you when customers subscribe to make their shopping experience smoother. When a subscriber clicks through to your website through an email, use their subscription information to auto-fill relevant parts of a purchasing form. This makes the sales process go much smoother and makes them to buy your stuff.
Email promoting is commonplace in today’s society, and most people have had contact with it. It basically serves as a way for companies to market to customers through simple email messages. Utilize the tips listed here and take advantage of this effective marketing opportunity.
Remember that more and more people are reading their email with a mobile device, like a smartphone. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.