There is a right way to be professional with your marketing professionally. Keep reading for some useful tips on the proper etiquette for email etiquette for marketing via email.
Never send out emails that are unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Make your emails personal as you can. As with other types of marketing, people are more likely to respond if they feel a personal connection with you. For instance, if you are aware of the reason that the person decided to join your email list, add that reason in an email to them.
Only use e-mail marketing to target people that you permission to contact them. Mailing people who are not familiar with you or your product may come across as spam. This most likely will lead them to throw your email in the trash, which just wasted your time.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
If you do not, you could reported for spam.
You don’t want to bore or overwhelm your customers with marketing emails which contain excessive content. Focus on one topic per email and write a short copy which entices your customer to click through to read more. Your consumers will like it when they are not being weighed down with unnecessary information.
It is smart to allow interested parties to double opt-in before receiving emails. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Test the different formats of your email. The beginning of the emails should always contain the most interesting and important information. You should however experiment with various formats and determine which format elicits the most responses. Once you have a short list of successful formats, continue to use it. This will ensure your consumers know what they are getting from your messages and where to find information they need more information.
Make sure you have permission from any subscriber before you decide to send them an email. It could become bad enough that people decide not desiring to do business with you any longer.
Sending out quality email is a part of establishing a good image for your brand. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will allow people to recognize your emails more easily.
Avoid sending major email marketing messages around holidays like Thanksgiving and Christmas. People are likely to be away from their computer reading emails. There are always going to be exceptions to this rule. These might include emails about Black Friday specials or other campaigns based on occasions.
For this reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will foster instant recognition among your emails more easily.
Be sure you have a persistent strategy. It is essential that you have the correct clients in mind, or your work is worthless. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
Email List
As evidenced above, proper marketing protocol is an important practice. When you don’t respect your clients, they will leave your email list. Use what you’ve learned to cultivate an email list full of happy customers.
Do not send any emails that use images to get critical information across. A lot of new email clients do not show images automatically. Your emails can seem unreadable and unattractive if they rely too much on pictures. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.