Mobile marketing can help you reach a whole new group of people to market your company. Just about everyone owns some sort of mobile device today.
Do not contact your customers just for the sake of contact. Always ensure that what you are saying is relevant. Texting random phrases is the quickest way to kill a marketing campaign. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
You should begin your mobile marketing efforts by constructing a proper database. Do not just add random cell phone numbers to your database. It is important to ask them for permission from your potential customers & users before you begin. You can do this through the internet or by having the individual text you using a code.
Mobile content should be easy to read and easily understood. They need to be able to understand and absorb your message you want to convey.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. Anyone who has a smart phone can use the QR code to access your site or coupons. QR codes should appear on business cards, brochures, catalogs and posters. With a QR code, an interested customer can instantly find out more information about your products and services.
It can be very difficult to develop a mobile website that is easy to use and appealing. It is best to hire a professional website designer with experience in mobile websites.
Recruit friends and family to help you test your marketing methods before trying them on the public.
Mobile marketing content needs to be simple, concise, and to-the-point. Make sure the messages you send can be absorbed quickly and understood by your customers.
Early Morning
Avoid sending messages to people at inconvenient hours of the early morning or late evening.Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Base the creation of your new campaign on the success formula of your old one.
Wait until the results of one campaign before beginning a second one.
If you are trying to phone or text people, remember that you are in fact reaching out to people.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Act accordingly.
Although lots of people use their phones for Internet text, they are not necessarily familiar with the meaning of the abbreviations. If you send an advertisement to someone and they do not understand it, you are wasting your marketing budget.
It is important to have a dedicated short code.You will pay more for this service, but your brand will be protected.It also gives you with some level of legal coverage.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
Make sure that your marketing ads are easily forwarded from one friend to another.
Use A/B testing on the mobile page. You then can use this information to select the one that works best.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Location is of the utmost importance when you are engaging in mobile marketing campaign. Your customers will have their phones to quickly locate your store. This can help open newer location-based options that don’t exist anywhere else.
Make sure any directions on your website. It is becoming more common for people to use their cell phone to find directions. Check to be certain your maps look nice and clear on different mobile devices and turn up easily when a mobile searches. Include a link that allows the Google Maps website for accurate directions.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device. Many people are now checking email with the mobile devices, so use this to your advantage.
Don’t drive your customers crazy with too aggressive sending out offers. The highest results come from messages that are sent a week to three times a month. Your audience should think he will miss out if he doesn’t act now. If they get comfortable seeing too many offers, they might not take action.
For your mobile site’s landing page, try using A/B testing. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then when you find what works, add that to your end game strategies.
When you send mobile marketing messages, include a promotional code.
Use mobile marketing combined with all relevant online functions. Have material that is specific with your mobile landing page, and make sure that it’s designed to keep them on your website.
Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. It can annoy people and feel intrusive. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. If you go over your stated limit, customers may feel you are dishonest.
Use multiple marketing pieces at the same time to provide detailed information about your events. For example, if you are having a big inventory sale, such as a 50% off sale.
Mobile Marketing
In mobile marketing, understand that location is everything. Mobile marketing has a distinct differential; it knows where you physically are. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Give some thought to the potential that location-specific marketing strategies present for your business.
The good thing about mobile marketing is that the market is always growing. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. Follow these tips to stay ahead of your competition and reach out to your audience. Good luck with it!