If you present your products in an informative and attractive way, they will probably purchase what you are selling.
Don’t send spam emails promoting your products. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Do not ever send unsolicited emails to those who have not requested them. Your emails could be marked as spam if you send them to people who are not interested in receiving them. This is very bad for your business’s reputation and might even get your IP address blocked by certain Internet providers.
Always get customer permission before you contact your customers via email. Unwanted emails are normally seen as spam and most people will simply ignore these emails. You might be violating the policy of your ISP if you send out mass emails to customers begin receiving unwanted messages from you.
Make sure your emails are closely targeted. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This method will have your list of email subscribers growing exponentially.
Don’t send out emails to subscribers without getting the permission of the person you’re sending it to. Some people may be so put off by it that they might end up not wanting to work with your company any longer.
Do not ever send any more than one time per week. Your customers are busy and have to go through a lot of messages throughout the day. Sending emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Before sending any emails, be sure to proofread them thoroughly. You have to make sure all your newsletters and emails are letter perfect. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Avoid using a lot of graphics in your emails.
Having a visible link to unsubscribe is a good idea. Don’t fail to provide an unsubscribe link as this will only frustrate customers. You want your readers to feel as though they are in control and that you’re not being coerced.
Prior to contacting customers through email, be sure to obtain their permission to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Active Feedback
Use passive and active feedback to enhance email marketing strategy. Active feedback is simply asking your readers for suggestions. Passive feedback is very subtle and even invisible to the reader. You can use whatever tools and software that you have in order to figure out which links are getting clicked on the most clicks.
Your emails should contain an incentive. Customers who get something out of working with you are more likely to buy from you. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Change up the format of your emails from time to time. If your messages in e-mail marketing are in HTML format, then occasionally use plain text formatting instead.
Take advantage of pre-header material to make the various email previewers by creating attention-grabbing preheader material. Gmail and other email clients display this line of text immediately following the subject, so it will grab the reader’s attention.
This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. This will cost you time.
Now that you can see the potential of e-mail marketing, take the time to create a campaign that your customers will appreciate. Think about what you would like to see and market yourself. The fruits you will yield and the speed with which they arrive will shock you.