If you think that e-mail marketing is so 1998, give it a second chance! Even though marketing emails have been going out since the early days of the Internet, it still works! New strategies and techniques are continuously being made to make marketing emails unique and interesting. Read the ideas included in this article to figure out how you can use marketing via email to grow your business.
Do not ever send unsolicited emails to unsuspecting customers. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Use A/B testing of your subject line. This can help you see which subject lines garner higher open your messages and which get ignored.
Try out new formats until you find what works best for you and your email. Always try to place the most important information and new offerings at the top of your emails. You should also test out different formats and determine which format your readers respond to the most responses. After you’ve found a format that works, you should continue utilizing it.This can help your consumers know what they are getting from your emails and where to find information they need.
Each email should only contain a single topic. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Keep your messages on topic, of reasonable length, and interesting to read. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Your emails should all feature the same logo and company logo. Use a clear and legible font as well.
Keep in mind that the goal of e-mail marketing should be to promote and sell your product sold. Every email you send should be a way to get clients to make a purchase.
All emails should be proofread before they are sent out. Every single email and newsletter must be perfect. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.
Provide your customers with special articles and things they cannot get from your site. Also give your valued subscribers some exclusive offers on products and services. Send special deals and holiday greetings, not just when you desire something.
Receiving Emails
Be sure to get permission prior to contacting any consumer through email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
It is a very good idea to require people that are interested in receiving emails to opt-in twice. This might appear to be a lot of work, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Try to not send only one marketing with email message in a week. Your subscribers are busy and probably have many messages daily. Sending emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your customers will stop reading.
Make sure you have permission to send emails to your subscribers. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.
For that reason, you should take the time to design a template that allows you to incorporate your company logo, and consistent formatting throughout all your marketing materials. This will allow your brand.
It still pays to use email marketing. Taking the above into consideration, marketing with email can work for you, too. There’s no limit to the success you can achieve by implementing it.
Use passive and active feedback to enhance email marketing efforts. Active feedback is obvious: ask visitors for suggestions and advice. You should also use passive feedback, which is more subtle. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.