Do you have a business page? You could be missing lots of potential customers if you do not use Facebook. If you do have your business on Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading in order to find out how to develop your Facebook marketing strategy.
In order to make the most of your marketing efforts, build a fan base that is solid. You should have 5,000 fans or more before you really start investing in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Contests are a fantastic way to market and get new followers on Facebook.Offer up discounts and prizes and discounts in exchange for encouraging people to like your page. Always actually send the prize though; you don’t want to be viewed as dishonest.
A simple way to start a conversation with your Facebook fans is to respond to their comments on your wall. You will have to closely monitor your wall regularly and also any related @ messages pertaining to you. It is especially important to respond quickly to anyone who needs customer service support or a complaint is brought to light.
Consider buying some Facebook ads. Ad customization options for age, gender and more can help you. Your budget can be your guide. There isn’t a commitment, either. You can take the ad off whenever you want to.
Make sure that all content you publish is linked through your Facebook. If you publish a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and make sure tweets show up there as well.
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Make sure to answer every question or comment left on the wall. If people take time to make contact, you should dedicate some of your time to respond. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Try out Facebook ads for your business. Posting on your page will only get you so far. If you want big results, you will need to buy some Facebook ads. They are inexpensive and can have a marketing punch.
Facebook needs to be thought of as a great way to share your content. Facebook is not only about socializing; it’s a primary channel for content.Write some actual blog posts and then promote them using your Facebook page. You will discover that Facebook really can drive a great deal of traffic.
Make valuable posts. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid becoming overbearing when you are marketing your products.
You may wish to create a group rather than a Facebook page. A group creates a community of users to have their own community. You could even set up both a group and a page in tandem to keep users interested and if it makes sense for your business.
Answer any questions and respond to comments sent to you via Facebook. Thank people if they have contacted you, and give them a great answer. Share links to your business’s site or FAQs page to help answer common questions.
Build your brand’s personality. When people see posts that are boring or stale, they will think that your products are also stale and boring. While you do want to convey your brand personality, you must keep everything professional.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. The time is now to add your company on Facebook. Never stop looking for improved ways to connect with your Facebook fans. Use the tips you just read to help you.