Anyone with an email address has received some sort of email marketing campaign at some point.This form of marketing makes it easy to communicate with existing and potential customers.
Never send out emails that are unsolicited. People who receive your unsolicited marketing messages may report them as spam. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Always obtain permission before you begin contacting via email. Most people disregard unwanted emails and often delete email that they have not requested. You may also violate your ISP’s policies if you send out mass emails to consumers who do not chosen to receive them.
Keep in mind that the goal of email list is to sell your wares. Every email you send should be focused on making your readers to want to buy a product or service.
Test variations of your subject line via A/B testing. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You can learn which subject wording is most influential in getting your customer base to open your messages.
Provide your readers with articles that they cannot get on your site. Also try including special offers on whatever products and services. Send out holiday greetings and specials, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
You should avoid sending mass emails around major holidays. People do not have time to check their emails as much since they are off doing things rather than sitting at their computer reading emails. There are obviously exceptions to any rule.These exceptions would include emails about Black Friday specials or other similar promotions.
Only send email to customers after they have agreed to receive your mailings. Unwanted emails qualify as spams and most people will simply ignore these emails. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
If you do not, you’ll have a risk of losing your customers’ trust and their interaction with you, creating a bad name for your business. Some ISPs may even blacklist your emails, which can have a negative impact on your business.
Provide an incentive with each email you send to your emails. Give your customers a compelling reason to give their business with you. For instance, advertise a discount, you could offer them free shipping on orders over $50.
Your company’s branding should extend to the marketing you do through email. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will allow your emails to be recognized instantly.
Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless information. Avoid emailing them emails about sales only. Try to give useful information in your emails, like a way to handle an issue, or a special promotion in every email.
Make sure your email messages are personal as possible. You can go far beyond simply inserting a first name into a generic message. Use all the information you have on your subscribers.
From time to time, change your layout in order to give it more of a personal touch. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Conduct testing to understand how your email promoting looks across various platforms. After you’ve deemed a particular design perfect, give it a test run on many different browsers, operating systems, and email clients.
If your emails feel mass produced, they may just delete and block you. Including their first name in emails is simple, but do more than just that. You should have the information about why, when and why they signed up. Use this information in the message for that person.
Personalize each marketing message as much as you can. You will get a much better response from your customers. Your customers will also respond more favorably if the message is from the president or CEO of the company.
Everyone has been exposed to an marketing with email campaign at one time or another. It is a simple and effective way of reaching potential customers. While it can be effective, you must use it correctly, so keep what you’ve read here in mind to stay on track.