If you think that email can no longer be used as an effective marketing tool, you are mistaken! E-mail marketing is almost as old as email itself, but it is no where near finished. New strategies keep popping up that help marketing emails seem fresh and effective. Use the ideas below to see how you can use email for you.
Use gentle marketing language, not the “Hurry up and buy! People can recognize this kind of approach easily. This spammy-sounding way of writing may cost you customers. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. Your customers will find this refreshing and be more inclined to make a purchase from your company.
Don’t send spam emails to people who don’t want them. Your emails could be marked as spam if you send them to people who did not interested in receiving them. This is terrible for business and might even get your IP address blocked by certain Internet providers.
Only send your emails to people that you know. Mailing recipients who are not familiar with you or your product can look like spam. This can lead them to just toss your email, which would mean your time was wasted.
Make use of A/B testing for variations on your subject lines. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Know your audience is.After you have gotten a few readers subscribed, consider finding ways to get them to ask their friends to sign up. Your subscriber base can really grow this way.
If you don’t, people will complain of spam and you may lose customers.
A major holiday is usually not the time for an important marketing campaign. Your emails may get overlooked since many people aren’t around their computers at this time. There are always going to be exceptions to any rule. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Subject Lines
Test variations of your subject lines with the A/B testing. This allows you see which subject lines cause readers to open your messages and which get ignored.
When you offer your customers lots of options, you will have a much more effective email marketing business. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. People will feel comfortable if they are in control.
For that reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will allow your emails unique and instantly recognizable.
Having a visible link to unsubscribe is a bright idea. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it is not readily apparent. You want your clients to feel as though they are in control and not being coerced.
Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. If you have an email list with customers that don’t want to receive emails from you, it can hurt your business. You should also know that your email provider can ban you for violating their policy about spam.
Active Feedback
Use passive and active feedback to make your marketing with email efforts. Active feedback is obvious: ask your readers for suggestions and their opinions. Passive feedback is more subtle and even be noticed by the reader. You can use any type of internet software tool to determine which links are getting clicked on the most clicks.
Make your email messages as personalized as possible, and you can make recipients feel special. If it feels more like a form letter to them, they are more likely to just delete it or block it from receiving any more. Addressing the customer using his or her first name is a very easy personalization step. Look back to see when, why, even where that customer signed up for your newsletter. This information should be used in your messages.
Remember that people today are utilizing mobile devices and smart phones more and more every day and they may be accessing your emails on these things. Learn about the constraints, and see to it that your emails can be read on phone-sized screens.
Try mixing up your format to engage readers more.For instance, if you usually send HTML emails, rather than HTML.
To make sure you have covered everything in your email marketing plan, use multi-part messages. The communications you send out should include both plain text and HTML content to properly show up in their email messages. This is simple to do, and it can help keep all of the subscribers on your list happy.
Use preheader material as a way to boost your email previewers. Gmail and other email clients display this line of text immediately following the subject, so it will grab the reader’s attention.
Email is still a very useful marketing tool. Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time.
You can get your audience’s attention by sending out a coupon. In that email, entice them back to your site by telling them they will see the discount after clicking on a link. Use the ending of the email to remind them that they have a chance for big savings if they check out your special offers or coupons.