The golden rule of marketing via email is to send information to people who want to receive your messages. The fastest way to lose customers is by delivering an email message that they did not subscribe to. The article below has several great tips to help ensure you with your marketing via email campaign.
Be sure that each person on your mailing list has granted you permission to send them emails. If not, you will be looking at many spam complaints and loss of customers.
Don’t send spam emails to people who don’t want them.Your emails could be marked as spam by people who did not request them. This is very bad for your business’s reputation and you may be blocked by some ISPs.
Know who your audience and be focused. When you have some readers, think of innovative ways to get them to spread the word to their friends. This can help you grow an email list organically.
Test the different formats of emails. Be sure to always include any important information near the top of the emails. You must try different types of formats in order to determine which gives you lots of response. When you determine what works, continually use it. Your customers will be more comfortable with something that is useful and familiar to them.
Use A/B testing of your subject line. This allows you see which subject lines are successful and which ones are simply ignored.
Test the format of emails. Always put the most essential information and new offers on the top of email messages. You should also test out different formats and determine which gives you lots of response. When you find a format that is effective, continually use it. This familiarizes customers with your emails and where they can find the information they’re looking for.
Prior to contacting any of your customers through email, you should always get their permission to do so. All unrequested emails are spam, whether or not that was the intention of the sender. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Always obtain permission before you begin contacting via email. Unwanted emails qualify as spams and they will be deleted. You may also be in violation of your ISP’s policies if you send out mass emails to customers who do not want to receive them.
It is very smart to allow interested parties to double opt-in button for people to sign up with you. It may seem like overkill, but by doing this, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Branding is a concept that you must incorporate into even your email marketing messages. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This brand recognition will create a more professional appearance.
Try to not send only one marketing via email message each week. Your customers may be very busy and probably have to go through a lot of messages daily. Sending emails too frequently makes it more likely that your hard created content.
Don’t use a lot of graphics in email marketing materials.
Teach yourself what not to do by scoping out some spam. Make a new email and start posting it online and you will quickly receive spam. Take a look at the common features in these spam emails and ensure that you do not use similar tactics for your own marketing. Ensuring your emails look nothing like spam will boost their effectiveness.
Let subscribers choose how many messages they want to receive, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time.
For that reason, you should take the time to design a template that allows you to incorporate your company logo, and consistent formatting throughout all your marketing materials. This will make your emails unique and instantly recognize you.
Give your promotions a personal touch by changing your usual format. For instance, you may consider using plain text, rather than HTML. This simplicity can create a more intimate appeal to your customers.
Critical Information
Do not rely on pictures in your email to get critical information across. A lot of new email clients do not show images right away. This can make your messages look unreadable if you are too reliant on images. Always use clear text for your most critical information, and include descriptive alt tags for images in case some readers cannot see them.
Your company’s email marketing campaign should have an option to unsubscribe for people who no longer wish to receive messages from you. Although the cost is minimal, email marketing mailings do cost money. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
By now you should know the importance of making sure that your customers have elected to receive emails from you. With a little effort, you can put your marketing materials into the hands of potential customers who will really appreciate them. Follow this article’s advice to ensure you are emailing the right people.