Have you been curious about how giant corporations handle reputation management? You should probably start on a scale smaller than that, no matter the size of your business.
Always stay in touch with your customers, particularly after they have done business with you. This is even more true if your business is larger in size. It’s important to have them feel like you care for them, like they matter. Use automated systems which can check in with them. Ask for feedback, as well.
Make sure you are a personable on the web. Posting tweets and status updates will not work unless you don’t communicate with your followers. Answer questions that are asked of you; do this as soon as you possibly can. If you are not sure of the answer, let them know that you’re looking for an answer.
This will generally the name of your company’s name. The biggest search engines favor authority sites. Your site will get moved up when they view your business as official.
Pay attention to how people perceive you on the Internet. Google may present people with very negative information about your business whenever a search is conducted, as a result of a dissatisfied customer. If you keep an eye on search results, you can ensure that negative feedback won’t be high up in the results. Consider doing this monthly or every two weeks.
Social Media
Be sure to monitor social media. Most of people’s knowledge come from social media websites. You will stand out from your competition since many businesses won’t be quite as vigilant.
Go to your customers. If they go to a particular store or restaurant, go there a lot. You can really get to know potential customers if you go to places they go. People will generally feel comfortable in social settings and can open up.
Stay on the latest news and other information that has to do with your services. This ensures the information you keep your customers up to date. Take five minutes each day to search to get the newest facts about the industry you’re in.
Be sure that your social media sites run professionally. They are a part of your business.
If someone writes something bad about you or your business, your initial reaction may be anger. Try to calm down. It is best to maintain a level head and address the accusations directly. When someone knows both points of view, they are able to make their own opinion.
Keep any private promotional services private. This definitely goes for when you are trying to rectify a discounted remedy. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from those trying to get something for free.
If you do a search for your company online and you see information that is not true, get in touch with the owner of the site to see if they can remove it. If you have solid proof of the libelous nature of the information, most site owners aren’t going to have a problem getting rid of it.
It’s important to follow-up with customers regularly after they make a purchase from you. It is not unusual for issues to arise a few weeks after the purchase, and sometimes customers do not use new products immediately. When you check in with them you can help them work out any problems they may be having.
Always visit your social media networks. People like to talk about companies through these platforms. You can fix the negative remarks and initiate damage control quickly if you notice them as they arise.This will help prevent your company’s reputation get protected from damage.
You need to work on making expectations according to your customers. This means being honest with customers and effectively dealing with issues. Being open and honest in business transactions fosters a long way towards success.
You must know in what places your company is being discussed, and these places have to be monitored. You need to find and hang out in areas online where people discuss your industry. Post links to positive comments on your webpage, and be quick to respond to any criticism.
You will have to know the various forums on which people discuss your company. Get familiar with sites people use to post comments about the industry your line of work.
You may see that offer fake reviews to beef up their reputation. This can be illegal in some areas.
There are some sites that will give you fake positive reviews. Rise above the crowd and resist the urge to order false reviews. Not only is it a bad way to do business, in some states it can be a criminal offense.
Have you learned any useful information here about reputation management? Now, you know how to make a positive impression with your business. Do all you can to be respectful and build your business.