This relates less to reputation management than to a whole spectrum of many different factors.
Offense is the way to prevent reputation decay. With a lot of positive feedback, it can help to drown out a negative or two. Make sure you update with positive feedback regularly as well.
Be sure you’re posting content that’s positive about your brand so it will keep things fresh, so that any negative feedback slips in the search engine listings.
Do what it takes to satisfy unhappy customer happy.Turning a bad experience into a good one is going to show customers that you care. It’s even better when you do this on the Internet.
If you own a business, always respect employees. Otherwise, you may develop a negative reputation as a business owner. If you get a reputation for being a bad employer, a lot of people will not want to do business with your company.
Stay on top of the latest news about your services. This helps ensure you can supply your customers with the latest information. Spend a few minutes each day online for the newest info on the industry you’re in.
Be certain that your social medial presence is carefully managed. They are a lot about your branding and must be handled with care.
Be at places your customers frequent. If you find they go to specific places or sites, visit there often. When you visit places where your customers frequent, you’ll get familiar with them and will be able to offer better service. They’ll be comfortable with you as a result.
Keep sales or promotions private. This tip can be especially important if a big discount meant to rectify a problem is involved. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from those trying to get something for free.
Be where your customers frequent. Visit any places you know they go to. You can really get to know potential customers if you interact with them. People will feel comfortable in social settings and can open up.
As your business starts to take off, more customers will start to interact with you. This will include complaints that you must address. Additionally, you must address complaints in a positive way. Do not ever respond when angry.
If you find false information online about your company, you can petition the site owner and ask them to take it down. If you are able to demonstrate that something is libelous, most site owners aren’t going to have a problem getting rid of it.
Always keep an ear to the ground in the online social media sites. People may talk about you on these platforms. You can fix the negative remarks and initiate damage control quickly if you frequently monitor these pages. This is a good way you can protect your business’s reputation get protected from damage.
Be sure to do check in with your clients and customers after they buy. It is not unusual for issues to arise a few weeks after the purchase, and sometimes customers do not use new products immediately. Making contact gives you the opportunity to address any problems.
There are reputable companies that can help with your reputation management. You will surely need to stay hands-on with this, but trained individuals or companies can do things you haven’t thought of.
You might get angry when you see something bad about your company. The best thing to do in this situation is to back your response up with facts that show the person is not being honest. Readers can then make their own judgements now that they have read both pieces of information.
Watch what you share online. It is possible that it can be used negatively at a later date, so be careful. Even if your social media pages aren’t accessed by many people, you still have to exercise caution.
Never cover up mistakes in the business may have made. Your customers aren’t going to fall for that. Most times, customers will forgive mistakes, provided you also give them an added incentive to do so.
Reputation management is an important part of your business plan. You must remain vigilant in order to keep minor issues from mushrooming into larger ones. Use the above advice to continue to improve your company’s reputation.
If you’re selling services or products, offer a guarantee of money back without asking any questions. This is where excellent customer service begins. Profits are lost when products are returned because they can’t be resold. That said, you’re doing the right thing by your customer.