Marketing with email is an effective way to communicate with customers and to build a larger customer base. There are dozens of choices in email marketing can become overwhelming.
Make your emails personal to help attract consumers. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Only send your emails to people that you know. Mailing people who are not familiar with you or your product may come across as spam. This uncertainty may cause your email to hit the trash immediately, which would mean your time was wasted.
Know your audience is.After you have established a small reader base, go a step further and find ways to get them to invite their friends on board. Your customer base can really grow easily and effectively.
Use A/B testing of your subject lines to test effectiveness. Send half of your messages with one subject, and half with the other. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
This method of email marketing gives your customers an incentive to participate and they could also have the chance to refer friends. Referral programs can be beneficial if you wish to increase your customer base.
Subject Lines
When designing your email materials, try not to overuse graphics. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Test your subject lines with the same email. This allows you to determine which subject lines garner higher open rates and which ones are simply ignored in subscribers’ inboxes.
Your emails should all feature the same logo and colors. Use a readable font style.
Having a easy-to-see link to unsubscribe is a good idea. Don’t fail to include one or bury it so that it is not readily apparent. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
Make sure you have permission from the subscriber before you decide to send them an email. Some customers may even be annoyed to the point of deciding not to deal with you altogether by bringing their business elsewhere.
Do not send emails to your customers more than one time per week. Your customers are busy and probably have many messages. Sending emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your customers will stop reading.
Do not use email messages that require graphical elements in order to present key facts. A lot of email clients will block images right away. The result might be unattractive or unreadable messages. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
Avoid using too many images in your e-mails.
For that reason, you should take the time to design a template that allows you to incorporate your company logo, and consistent formatting throughout all your marketing materials. This will cause your readers to instantly let your company.
When creating your email marketing campaign, always keep your reputation in mind. Never take shortcuts, aim for the wrong audience or use any kind of deception. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.
If you are not authorized to send them email, your customers will quickly lose faith in your business, creating a bad name for your business. Some ISPs may even consider blacklisting you, which isn’t exactly good for a business that relies on the internet for survival.
As was previously mentioned, marketing with email is a very effective way to gain customers and to communicate with those you already have. The information you learned in the preceding paragraphs make it easy to become proficient at marketing with email and make massive profits.
Send a nice note on your subscribers’ birthdays. Allow your subscribers to list their birthday on their sign-up forms if they wish, so that you can set your email program to automatically wish them a happy birthday. This will endear your customer to you, and it might even increase your sales if you send them a birthday discount code!