It’s almost certain that your friends and siblings are on Facebook. But do your customers on Facebook?
Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional when you post on any social media.
This can be done by making a brightly colored page or adding a great deal of pictures to it. People are much more drawn to decorative pages instead of plain ones.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can do so by giving your page an attractive and eye-catching design. People are much more drawn to decorative pages than plain ones.
Try developing a group versus a page. A group allows users to have their own community. You can also use a group and a page if you would like and if it makes sense for your business.
Use the custom tabs to maximize your page stand out. The tabs let you present your information to make it easier for customers to navigate. For instance, if you have a contest going, you can include a tab for the contest information.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Fan Base
The first step to Facebook marketing is having a solid fan base. After you have developed a fan base, you are sure to see a big jump in conversion rates.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on other people’s pages can attract attention towards your page. But, be sure it is positive attention. Post when you want to say something that’s worthwhile. Avoid spamming at all costs.
Think about buying Facebook ad. You can tailor your ad by having people of specific age or gender view it. There are no long-term commitments required. You can take the ad whenever you want to.
Know when you ought to make posts about your business outside of your own Facebook page. You can gain lots of attention by posting on other pages. Make sure it’s the kind of attention. Only post when it is valuable content. Do not ever do spam other pages.
Hiding content from non-fans is a great way to turn visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Choose updates very carefully. Your followers will become disinterested if the content that they can use. Utilize Facebook Insights to learn which updates are most successful to give your audience something similar.
Always respond to comments as well as posts that show up on your Wall. If someone takes the time to contact you, you should take the time to talk with them.
Make a Facebook group for your brand or business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Use this group to share information and offer discounts. This is a good way to become acquainted with your customers.
Give your audience a spot on where they can sign up for. This will keep the interest of your audience for contests easily.
Make sure that a group dedicated to your business. This could be a one-stop shop where people can ask questions and customers to interact with one another. You may inform you audience about deals and any other relevant information. This is a good place to learn more about your customer base.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. You can start by placing Facebook buttons on your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Ask your fans for advise about various decisions related to your company or business. People enjoy feeling like they are important and valued. For instance, if you post in blogs, ask readers to suggest post topics.
Run a certain amount of getting more “likes” on your page. Offer discounts or a prize to be handed out after your goal is met. This will net you more subscribers and also allows for a future opportunity for the winner to review your offering or prize.
Make it where your fans can share on your page. The more valuable your content, the more likely people are to read it. Facebook depends on people who interact and share with others. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The amount of profit you make is directly related to the amount of effort you make.